Social Media Marketing


Social Media Marketing

Traditional media has one advantage that social media does not have.  Social media marketing does not have a natural disruption.  Think about how advertising works on TV.   The TV shows are designed to have a natural break in the story.  This break allows for advertising to be shown.

Social media on the other hand has no natural break.  It has to find a way of disrupting the conversation and inserting itself into the conversation.

So what can you do to make social media marketing work?

The first thing is to make it worth your customer’s time to share your stuff.  My wife follows a fashion label that puts up combinations of clothes.  A complete outfit based entirely on their stock.  Everyone that shares that post goes into the draw to win it, 250,000 likes later it costs them one outfit.

You can be entertaining.

There are many examples of how humour has sold.  In a social media context the most famous (for me anyway) is Will It Blend.  BlendTech makes blenders and they make videos of things being blended.  Like iPhones, cigarette lighters, broom handles pretty much anything they can fit in the blender.  The video that did it for me was when they blended an iPhone.  People had been queuing for days to get an iPhone.  These guys got one and fed it to a blender.

So think of how you can insert yourself into the conversation without being annoying.  You have to add something of value.  Perhaps even make the value transferable so people share what you have to say.

In the podcast I rattle off a few ideas and give a few extra examples.

The ebook is getting close to publication.  If you are on the email list you get a free copy.


Regards Craig

If you would like a copy of the “22 Immutable Laws of Marketing” Workbook and other free stuff go to our subscription page or leave your email address in the box at the left hand side of this page.

If you want to email us with questions, comments or to be part of the show send your thoughts to

To create an Ask Find Buy account and start getting customers coming to you, register now.

Until next time keep working on your marketing and I hope everything you do brings you success.

Craig can also be contacted at Griffiths Creative supplying Marketing strategy to Small Business in SydneyMarketing Products

or Marketing Marketing

The following two tabs change content below.
Craig is the host of the "Making Business and Sale Work" podcast, founder of Ask Find Buy and head of Griffiths Creative.Craig Griffiths is a writer, podcaster and is passionate about helping small business establish marketing strategies that become part of day to day operations.Small business can leverage all the tools and techniques of big business when it comes to marketing. Budgets are now well in the reach of any small business. The methods are the same and the results can be staggering.

Latest posts by Craig Griffiths (see all)

Loading Facebook Comments ...

Speak Your Mind