Yellowpages

Why the Yellowpages suck

The Yellowpages could have owned the world. This may sound like me beating up on the Yellowpages, it is and it isn’t.  The Yellowpages had the best opportunity ever to be an Internet leader.  To see where the world was headed and get there first.  They had the world’s best mailing list, every business telephone in the country.  Who owned it and what that business did.But instead they stuck to an old model based around a printed book.  This is the start of the end for the Yellowpages.What they do now is potentially even worse.  I was talking to a client and they told me the … [Read More...]

Customer Service

End to End Customer Service

Customer Service Paradigm. You have done everything you can to make your customer experience great.  You have designed the best website, sharp and easy to use.  You have done all your market research and found the right price point.  You have searched the world and found the perfect range of products to solve your customer's problems.  Then the goods are lost in shipping.  WHAT THE HELL.Your customers are getting angry and it isn't even your fault.  Or is it? Customer Service is always your fault. Think about it from your customers point of view.  They didn't choose the freight company … [Read More...]

Social Media Strategy Consideration

Nine Things To Consider Before Starting A Social Media Strategy

Social Media Strategy Your Checklist There is so much in setting up a social media strategy.  It is very important to stick to the marketing truths, like the right audience, the right message at the right time.  Having said that the following is a list of nine things you need to consider when starting a social media strategy.Thinking you’re an expert.Imagine social media like a collection of parties.  You are attending a party and at that party you are considered an expert on a topic.  People come up and ask for advice while other strike up a lively debate on the topic.  None, and I … [Read More...]

Facebook Marketing

New Facebook Strategy

Facebook, a new way of thinking. Facebook Business Pages in the good old days was the focus on everyone social media business strategy.  People would be saying “Like” our Facebook page more than visit our website.  I am sure most small business people had no idea why they were doing it, but everyone else was, so they joined in.From there small business owners started posting content.  It was either well thought out like UK Fashions, or just an extension of their personality.  Most Facebook business pages became ghost towns.But for the people that remained consistent and posted on a … [Read More...]

  • Customer Service Paradigm. You have done everything you can to make your customer experience great.  You have designed the best website, sharp and easy to use.  You have done all your market research and found the right price point.  You have searched the world and found the perfect range of products to solve your customer’s… [Continue Reading]

    End to End Customer Service
  • The Yellowpages could have owned the world. This may sound like me beating up on the Yellowpages, it is and it isn’t.  The Yellowpages had the best opportunity ever to be an Internet leader.  To see where the world was headed and get there first.  They had the world’s best mailing list, every business telephone… [Continue Reading]

    Why the Yellowpages suck
  • Facebook, a new way of thinking. Facebook Business Pages in the good old days was the focus on everyone social media business strategy.  People would be saying “Like” our Facebook page more than visit our website.  I am sure most small business people had no idea why they were doing it, but everyone else was,… [Continue Reading]

    New Facebook Strategy
  • Social Media Strategy Your Checklist There is so much in setting up a social media strategy.  It is very important to stick to the marketing truths, like the right audience, the right message at the right time.  Having said that the following is a list of nine things you need to consider when starting a… [Continue Reading]

    Nine Things To Consider Before Starting A Social Media Strategy
  • You need to be podcasting. Podcasting is going to be the next step in the evolution of radio.  I can back this up, but first some background.  Let’s look at what we know about electronic media.  Music is a classic example.  The technology was developed, file formats that could carry audio.  Next was a way… [Continue Reading]

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Featured

Customer Service

End to End Customer Service

Customer Service Paradigm. You have done everything you can to make your customer experience great.  You have designed the best website, sharp and easy to use.  You have done all your market research and found the right price point.  You have searched the world and found the perfect range of products to solve your customer’s […]

Customer Service

communication | small business

Communication

Communication is key for small business If you could do one thing that would improve your business it would be improve your communication.  If you … [Read More...]

Motivate Staff some tips

Customer Involvement

 Customer involvement In this podcast we look at how you can improve your business by leveraging Customer Involvement.  We are talking more than just … [Read More...]

About customer service - popcorn

Great customer service – it’s all about customer service.

Everything should be about customer service. In this podcast we look at important aspects about customer service.  This is not customer service in … [Read More...]

Customer Service as Marketing

Customer Service as Marketing

Customer Service as Marketing is possible. Customer Service means so many things and it is constantly evolving.  What may have been considered great … [Read More...]